When you were a kid, did you ever imagine there were jelly beans inside the pea pods?  I really hated vegetables when I was little. so I started imagining about what I could have done to make me like them.    Using vivid colors, the book is intended to reframe vegetables in a vernacular that children are already affectionate toward.    
    "Cavities" is a series of prototypes in response to a design brief around creating a book on the theme of “containers.”  (The title of the series is a play on words between a kind of container and a kind of oral hygiene consequence!)  In the book, different fruits and vegetables are featured in portrait—each revealing a sweet center or sweet surrounding. Using vivid colors, the book is intended to reframe vegetables in a vernacular that children are already affectionate toward. Will they eat their vegetables now? Perhaps not, but they may not be able to look at a head of broccoli in same way ever again. We aren't!   
cavities11.jpg
        
Milk Chocolate Avocado
Sour Belt Onion
California Orange Pear
Chocolate Ball Paprika
Jellybean bean
Candy Head Broccoli
Sprinkle Cononut
prev / next